Sessions
Session 25
Production Networks for Mass Customization
Tuesday Oct 6 2009
13:45-15:05
Oliveira, Nuno (LSE - London School of Economics and Political Science, United Kingdom)
Governing through trust in ‘hidden innovation’: networks, performance, and time
The network mechanisms of governance are the cornerstone of the innovation in the creative industries. This research addresses the lack of handful research on survival networks governance in the context of ‘hidden innovation’. The suggested model explores the role of trust for the survival of governance among actors (e.g. architects and designers) in the design phase of the housing sector. This work contributes to the literature by separately analysing the network governance through trust according to both companies and clients. The discussion on the impacts of networks to performance is antagonistically grounded by both the determinism of the embeddedness strand and the versus strategic action strand. We adopt a inductive case-study approach. Conclusions highlight that 1) the participation of clients affects the dynamics of trust within actors, 2) trust affects the performance in terms of ‘hidden innovation’ measured by amount of environmental sustainable design features, and 3) the levels of trust change over the time. The emergent theoretical framework argues for the actors strategic action when interacting within network nodes.
Cho, Yasuyuki (Wacoal Corp., Japan)
Mutual Trust and Information Sharing - The Quest for Sustainability
Configuration becomes the key to MCPC. Consumers may not know what configuration is. From one practitioner's view we've started collaborative information sharing but not collaborative configuration building nor sharing with Consumer Customers yet. Preparing our sustainable business models to come we should be patient to provide enough background information related to Configuration accessible for Consumer Customer such as traceability on products.
Saiz, Eduardo (Ikerlan, Spain)
Castellano, Eduardo (Ikerlan, Spain)
Besga, Juan Manuel (Ikerlan, Spain)
Uribetxeberria, Jone (Ikerlan, Spain)
Customised Order Fulfillment in a Machine Tool Supply Network
The research presented in the paper attempts to help globalised organisations to identify alternative supply network configurations and management strategies, to respond to different customised order fulfillment demand scenarios within existing cost and time restrictions. A case study of a machine tool manufacturer is presented. The company has a global multi-plant network and imperative requirements for introducing flexibility in a market demanding products with a high degree of customisation. Machine tools have a total production lead time longer than the market time. Therefore, the machine manufacturing process has to start before customers orders arrive. When an order arrives, a machine that is in process must be allocated to it. Some relevant information is collected and reviewed to carry out this allocation. The path across the manufacturing network that the allocated machine is going to follow is generated, the point where customisation will be executed to reconfigure the machine to the specific order requirements is identified and the delivery time is communicated to the customer. The research shows how this information is managed to make the allocation and how a simulation tool is used as a decisional support system to identify better network design alternatives for the location of new plants, warehouses, or logistics platforms, under mass customisation scenarios.
Saiz, Castellano, Besga, Uribetxeberria -paper pdf
Battezzati, Luigi (Politecnico di Milano, Italy)
Flexible configuration of BOM and Production Cycle Times for Mass Customization
Variety growing due to Mass Customization impacts on responce time and product cost of each customer order. Often the customized products are unique and so it is not possible or it is difficult the definition a priori” of bill of materials(BOM) and of production cycles based on production experience. The BOM definition based on Modular Bills (MB) is easier to implement than the definition of production cycles. MB are basically a sum of customer requirements with constraints of compatibility: production cycles require the precedence constraints also. Predetermined motion times (PMT) can solving am problems and MOST is the most diffusee worlwide. We arev proposing a new model based on MB and PMT for realizing in real time a flexible configuration with product costs and response times.