Sessions
Session 24
Beyond MCP: Co-Creation & Open Innovation (II)
Tuesday Oct 6 2009
13:45-15:05
Pater, Martijn (Fronteer Strategy, Netherlands)
Co-creation's 5 Guiding Principles - a Co-creation 'crash course'
Want to do Co-creation? Here is how. Companies and organisations are searching for tools to help them win their day-to-day battles. They are faced with increasingly challenging questions: - Where to find future growth?- How to deal with the risk of commoditisation? - How to innovate from the core? - How to get - or stay - connected with customers? Our clients ask us: can co-creation provide the answer? Our answer: Yes it can, but as with many other solutions, co-creation will only truly deliver if it’s done properly. Co-creation is more than just a tool; it is a program of change. With 8 years of lead-user co-creation experience, Fronteer Strategy has identified a few strong recommendations to anyone wanting to venture out into this area. In this presentation, or rather co-creation ‘crash course’, we identify different types of co-creation (suitable for different types of challenges), present 5 guiding principles for success, discuss the value of co-creation and present a number of inspiring cases from around the world.
Hoftijzer, JanWillem (University of Twente, The Netherlands)
The Collaborative Design Lab (The Future Designer)
This paper concerns the description of a – to be executed - government subsidized research project (The Netherlands; IOP/ IPCR), that attends to the matter of co-design, and the creation of a collaborative design laboratory. People have an innate urge to participate in the design of their product, if only they are allowed to or have the opportunity to (Atkinson 2006, Constant 1969). These opportunities will appear more and more. Platforms as Nike’s ‘NikeID.com’ and ‘Freitag.ch’ allow people to participate in the design of physical products, by letting people choose from a range of options through so-called toolkits or configurators. Today people even 3D-shape their designs using online software (Ponoko.com).
Regarding the current status of product co-design, the most interesting questions to both supplier and designer are: which products or categories fit co-design? Which aspects of a product are – if the user may say it – interesting to design or decide by yourself? How to facilitate the co-design process, depending on these issues?
This research project’s objective is to develop and deliver a ‘generic toolkit’ for product co-design. The industrial research plans contain a series of industrial pilots executed by the various consortium members, together forming the ‘Collaborative Design Lab’.
Braun, Katharina (Vienna University of Economics and Business Administration, Austria)
Türtscher, Philipp (Vienna University of Economics and Business Administration, Austria)
Using feedback-process patterns of online user communities as a predictor for later market success of innovations
User communities are a widely-known means of user integration into the innovation process. Communities provide their members with the opportunity to exactly create what they need and to benefit from each other by freely revealing their innovations and by giving assistance. A crucial aspect of the innovation management process is the fuzzy front end, since at an early stage of the innovation process the prediction market success is very difficult but of fundamental importance. We suggest using the feedback process during the idea development phase as a means to predict market success. This shows a major advantage since it provides the opportunity to predict market success at a very early stage in the innovation development phase. Major theoretical as well as practical implications are set forth.