Stereoscopic Technologies in real points of sale
Rubén Lahuerta
After preliminary research applying Emotional Design Techniques the following conclusion was reached: the type of environment in which a product is presented in a certain habitat establishment has an influence over the purchasing intention of the consumer. The next steps of our investigation are; on the one hand to check that the use of stereoscopic technologies in the point of sale, does not distort the users’ perception; and, on the other hand, to determine which elements in the virtual design could potentially influence the user in order to create a future real setup. The experiment was carried out in a furniture retail store in the centre of the city. The results didn’t present significant differences between how the users evaluated furniture in a real environment as to how they evaluated it in that same environment recreated by stereoscopic vision . This technology appears as a valid alternative for the recreation of sceneries in a store, minimizing costs and space. In addition, the values of innovation and technology of the store are increased by the use of these modern techniques. It also improves the buyers purchasing experience giving the store the ability to present itself as different in today’s competitive market.