Participants
Bruce Kasanoff
What’s happening to our economy? It’s not just that the banks erred.
We are going through a major transition from the old mass production, mass marketing way of doing business to one in which most customers – both businesses and individuals – expect a customized service.
Bruce Kasanoff calls this the Personal Economy. Signs of it are emerging in every industry, from healthcare and education to energy, retailing, financial services, and hospitality.
Competing successfully in the Personal Economy requires more flexible capabilities, better databases, and an entirely different mindset than most organizations possess.
Kasanoff has been studying personalization since 1996 when he was one of the original partners of Peppers and Rogers Group. Today, as founder and editor of NowPossible.com, he shows organizations how to compete successfully in the Personal Economy.
He is the author of “Making It Personal,” which Publishing News called “the new bible of personalization” and Publishers Weekly praised for its “cutting edge advice.”
Kasanoff has briefed executives from hundreds of leading firms including IBM, Microsoft, Unilever, Cisco, ACNielsen, Fidelity, Morgan Stanley and HP.
He holds an MBA from The Wharton School, has taught entrepreneurship at Babson College, and has spoken at Wharton, New York University, Yale University and Fairfield University.